Can These Panties Disrupt the $15 Billion Feminine Hygiene Market?
These pants seem pretty great and they are doing a lot for the environment and people in need, but what happens to all the blood? They claim that some women who use tampon applicators use them because they don’t like to touch blood or inside their vaginas. One of these pants claim to be able to hold two tampons worth of blood without the wearer feeling it, but when they take the pants off do they wash them with the rest of their clothes in the washing machine or do they have to hand wash them?
The panties currently come in three pretty, lace-trimmed designs (including a thong), each of which are outfitted with patented antimicrobial, leak-resistant fibers in the crotch that promise to absorb as much menstrual blood as up to two tampons or a pad — without the wearer feeling it — and promise to leave the wearer feeling dry.
The business is built on a buy-one-give-one model, by which every pair of THINX sold generates a donation to Uganda based AFRIPads, which trains women in developing countries to make and sell reusable pads, which are sold at affordable prices to local women.
On the environmental front, Agrawal says THINX panties can eliminate the landfill waste generated by traditional feminine products. The National Women’s Health Network reports that each year 12 billion pads and 7 million tampons are dumped into U.S. landfills. Agrawal says that by using only THINX during her period, she has made zero carbon impact for the past year.
They also stand to be cost-effective. THINX cost between $24 and $34 — with the more expensive pair promising to absorb the equivalent of two tampons-worth of blood.